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Ingrid Willems





p: +32 471 95 00 80


a: Spiegelhofvoetweg 66, 1850 Grimbergen

I have been privileged to acquire an extensive marketing and management competence in several leading and internationally renowned companies. Thanks to a continuous drive to learn and evolve, I have always worked on challenging projects with international teams marketing e-business and software products.


I thrive on motivating and inspiring my team members and love to achieve results through enthusiasm and collaboration.


Today, I act as business consultant, operations manager, sparring partner and strategist with over 15+ years experience in Digital Media, Digital Classifieds and ICT. I am a Change Agent with the simple purpose to make change meaningful, profitable and efficient.

Professional info


Work experience

co-Founder - DataScouts, a WFMC initiative

​September 2014 - present (Grimbergen / Belgium)

  • We are convinced that "place" plays an important role in many private, business and policy decisions. Location Intelligence delivers actionable market insights to focus and deliver marketing and sales results. By visualising the market space and relevant business KPIs, DataScouts assists customers in understanding the market they are operating in and in acting faster upon new strategic opportunities.

Entrepreneur in Residence - iMinds

​September 2014 - today (Gent / Belgium)

  • Future Internet / FIWARE acceleration programm officer catering for creative industries, connected content in e-health, smart territories and media, 3D Printing and food supply chain

    • pan-European deal flow management for 4 technology accelerators

    • call management and selection process with double blind non local reviewers

    • business support incl. mentoring for selected companies

  • Involved in FIWARE related initiatives around Connected Smart Cities, the Cities of Things lab in Antwerpen, the VRT sandbox, the Creative Ring

  • Task force leader to enable digital transformation with SMEs

Chief Operations Officer - Immoweb

​July 2011 - present (Vorst / Belgium)

  • Member of the management team, reporting to CEO and the Board of Directors of Immoweb

  • Heading the operational management team incl. Sales, IT, Product Management, Business Intelligence & Development, Customer Contact Center

  • Change agent, enabling Immoweb to reach the next level in terms of product leadership as well as operational excellence while delivering upon financial expectations

  • Gatekeeper of strategic action plan to strengthen our core business while extending into new business opportunities

  • Involved in due diligence process in preparation to majority acquisition by Axel Springer Digital Classifieds

General Manager Tivios - Wolters Kluwer Transport Service

November 2010 - July 2011 (Diegem / Belgium)

  • Business owner of developing and launching Tivios, a transport planning & optimisation software, enabling transport companies to increase efficiency in daily planning activities as well as fill rate of their trucks

  • Intrapreneur, running a startup within existing organisational boundaries of a large corporation

  • Responsible for technical readiness (functionally and infrastructure wise) as well as operational setup (provisioning / invoicing / reporting) incl. fully operational back office (CRM / BI)

  • Owner of business development plan, looking for opportunities to enhance product portfolio towards transport companies through integration with existing solutions of the Teleroute / Transwide suite as well as through acquisitions

Chief Marketing Office Teleroute - Wolters Kluwer Transport Services

July 2007 - October 2010 (Brussels / Belgium)


Dutch (mother tongue)

French (good written / good spoken)

Englisch (excellent written / excellent spoken)

German (good written / good spoken)

Business Skills
  • Organisational Design / People Management

  • Business Strategy / Business Development Plan

  • Budgeting & Forecasting

  • Pricing / Business Model Development


Go To Market Expertise
  • Sales Strategy / Management

  • Marketing Strategy / Management

  • Product Life Cycle Management

  • Business Intelligence


  • Digital Classifieds

  • Social / Local / Mobile

  • Online Advertising Strategies


IT / Project Management
  • Software Development (waterfall / agile)

  • Quality Assurance / Testing / Monitoring

  • High Availability Infrastructure

  • IT supplier management (SLA / contract negotiations)


Fact Based Decision Making
  • CRM implementation

  • Operational Reporting / Visual Analytics

  • Big Data initiatives

University Augsburg (Germany) / Katz Business School – Pittsburgh (USA)

October 1999 – July 2001

MBA - General Management

Thesis: Business Intelligence, the implementation in small and medium enterprises


KIHO Gent (Belgium) /
FH Aalen (Germany)

October 1990 – July 1994

Master in Engineering Electro-Mechanics – Automation

Thesis: Computer Integrated Manufacturing (at FH Aalen)


Mother of Yanne (13), Joren (11) and Jesse (9)

Ambassador @

Startup Mentoring

Practicing sports - Jogging / Fitness

Passionate about our Digital Neighborhood and the e-volution we are part of.

  • Member of the executive team, leading a European team of 28 marketers

  • Responsible for the new online marketing strategy with a strong focus on online lead generation & upgrading traditional sales channels with an self service e-commerce platform   

  • Operational leadership role in implementing the recovery plan against fierce competition in Germany

  • Initiator of, the first European online community for decision makers in the transport and logistics industry, sponsored by strategic business partners and dedicated content providers 

Product Marketing Manager Teleroute, a Wolters Kluwer Business

January 2004 - June 2007 (Brussels / Belgium)

  • Leading a team of e-business product managers and project managers located in Brussels and Paris, in close collaboration with external R&D partners.

  • Increase the customer focus of the team by encouraging listening to customer requests during extensive market tests, regular customer visits as well as customer events.

  • Responsible for the European-wide fine-tuning of the business model in order to sustain leadership position in mature markets, fight effectively competition in developing and new markets.

  • Definition of product roadmap for diversification through multiple e-services in the transport and logistics industry.

eProcurement Project Manager – Freemarkets  / Arriba

June 2002 – December 2003 (Brussels / Belgium)

  • Coordinator of Resources and Development for an international group of Sourcing Market Makers, responsible for capacity planning, career planning, recruitment and coaching.

  • Lean Coordinator of continuous improvement programs to eliminate process waste and improve efficiency.

  • Project Management of global e-sourcing projects across different commodities for transport, automotive and blue-chip industry


Senior Product Manager – Mediagold

March 2001 – May 2002 (Munich / Germany)

Product Manager– Fujitsu Siemens Computers BV

January 1999 – February 2001 (Augsburg / Germany)

Software Engineer / Project Manager – Siemens AG

August 1994 – December 1998 (Munich / Germany)


2010 - present

2010 - present

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